Dorothy always said, "There's no place like home!"
Bios, Profiles, Celebrity Interviews and more
Your gay guide to style
Looking to get away...
Red carpet coverage of LGBT nightlife and events
DJ Mixes and Artist Performances
Articles and Headlines
OURscene sounds off
1/25/11 :: by Jonathan Saw
I am the first to agree that despite all the serious issues in gay America today, sometimes all you want is a little entertainment. With the recognition of the power of the “pink dollar” I’m encouraged at the range of advertisers on all shows with gay themes – from Modern Family to Rupaul’s Drag Race. But I must question your judgment when you choose to advertise on Logo’s the A-List.Yes, you can tick off the little pink and lavender box about gay advertising. Logo is a gay-channel, gay-focused and gay-themed. Any gayer and it would be Bravo. Yes, the show leverages the voyeuristic, can’t-stop-looking-at-the train-wreck style reality show that has made the Housewives franchise so successful. Yes, the images appeal to a demographic with enough disposal income to buy your products – and lots of them.But at a time when caricatures of gays are espoused by politicians, religious figures and tea-baggers, it would seem that there are better shows where you can spend your money. Of course it would be better if you gave the money to organizations that really help gay people like the Trevor Project (http://www.thetrevorproject.org/) or the Anti-Violence Project (http://www.avp.org). But I understand that sometimes the dollars are earmarked specifically for advertising and you have to spend it on advertising.Now, I could say I’m against advertising on this show because the guys on the A-List are the worst of gay society -- so focused on themselves, their lives and how they look that real issues are never discussed. Remember the episode of Queer as Folk when the little twink overdoses in the club bathroom and all the queens essentially step over him? These guys are those guys. It is quite simply, gross.But let’s take this from a strategic business and customer relationship point-of-view. A decision to advertise on a show is not just a marketing decision made in a vacuum. It reflects upon your corporate brand, your commitment to diversity and should be conduit to a better relationship with your target audience. So I ask you:- Doesn’t the proliferation of this “housewife” category of shows lower the value of advertising on any individual show?- How does it look internally and externally when you spend so much money advertising on this show with these caricatured and far less on actual impactful programs, organizational sponsorships and your Employee Resource Groups?- Don’t the various social media outlets, not to mention organizational sponsorship programs offer a more strategic way to reach this target demographic? With a better ROI?- Are you perhaps relying too much on your PR/advertising agencies to tell you what is “hot” in the gay market, as opposed to determining whether this show is really aligned with your corporate objectives?Now I’m not saying that you have to spend all the money on documentaries and other serious fare. (Although if you want to got that way In the Life is a good one to look at.) But there are myriad other shows that are far more deserving of you advertising dollars and it really just takes a small amount of effort to find them. Please consider withdrawing your advertising from the A-List and putting the money to better use for your company and brand.
toneypan: The people really can tell the difference from Replica Cartier handbags, because they know they are buying the Replica handbags, it is knock offs, they try their best to find the small defects on them. Please kindly keep in mind that you purchased replicas and replica bags, and not genuine bags! Although our Replica Prada handbags are 99.9 % similar to the originals, there are still some minor differences.Replica watches uk are a very good complimentary gift as well.Besides,Rolex replica watches can be used during many other memorable cultural events and shows for example birthday parties, Christmas ceremonies,football matches, and so on.
gellybean: Jobs for 13 year olds http://thejobsfor13yearolds.com
Jobs for 15 year olds http://thejobsfor15yearolds.com
Jobs for 16 year olds http://thejobsfor16yearolds.com/
Anonymous proxy http://2anonymousproxy.com/
Youtube repeat youtube repeat app
babysitting jobs for 13 year olds Check Out Here
summer jobs for 13 year olds Check Out Here
online jobs for 13 year olds Check Out Here
summer jobs for 15 year olds Check Out Here
babysitting jobs for 15 year olds Check Out Here
online jobs for 15 year olds Check Out Here
summer jobs for 16 year olds Check Out Here
babysitting jobs for 16 year olds Check Out Here
online jobs for 16 year olds Check Out Here
yuanchingec: Several buses are available near Yuan Ching Road EC along with shopping centers and restaurants. Yuan Ching Road EC is also Taman Jurong Shopping Centre as well as Taman Jurong Market and Food Centre. Yuan Ching road EC
MrBean: To beCoach Outlet Onlineafter graduate, we have to faceCoach Factory Outletthe society.nd qualifications areCoach Outlet still very important. a successful Coach Outlet Online person, we still get a long way to go.Coach Outlet StoreWe need a period of time to enrichCoach Outlet Store Onlineour knowledge, to build up ourCoach Outletexperience, to improve our personalities.Coach Factory OnlineYe Shiwen was born on March 1st,Coach Factory Outlet 1996 in Zhejiang Hangzhou. SheCoach Outletis the athlete of Chinese women's swimming.Coach Factory Outlet Ye Shiwen was 14 years old in 2010,Coach Outlet when she participated in the AsianCoach Outlet Store Games for the first time and won Coach Outlet Store Onlinethe women's 200 meters, 400 metersCoach Outletindividual medley champion, becomingCoach Outleta rising star of the Chinese swimmingCoach Outletteam. She won the 200 m Medley Michael Kors Outlet Onlinechampion during the Shanghai WorldMichael Handbags OutletSwimming Championships in 2011. SheMichael Kors Outlet Store Onlineis the first one appeared on theMichael Kors Outlet Storesworld championship podium as theMichael Kors Factory Outlet "95" generation, and the youngestChanel Outlet Onlineworld champion swimmer since 1978.Chanel PursesIn the 2012 London Olympic Games,Chanel Outlet OnlineYe Shiwen
Commenting, RTs Commissioning Manager with regard to Leisure, Eddie Doyle, proclaimed: "We are generally pleased together with the thing on the BAFTA nomination pertaining to 'Mrs Brown's Boys'. Many of us suspected we'd an enormous come to upon a lot of our wrists and hands using the target lancel audience result a display been given and then the True Religion Jeans amazing visiting amounts lose interest in which through. Any crowd mont blanc pens really loves that!. Concerning not necessarily skilled the. AS I chosen Walmart, that we comprehend you will stated louboutin outlet a person wasn't fascinated with, however We moncler really encourage anyone to hogan outlet make that some sort of appearance at any rate. Many louis vuitton outlet complete contain elements thomas sabo uk to their internet brochure which can Canada Goose Outlet be via others, and additionally positively not similar range coach outlet you can check out from a stow. Lewis Crowne is a cinematic comparable to a types Dad, whom, uncovering louboutin outlet you might be all the way down in relation hogan outlet to important things, is set to help bonus most people upward by just implying that a couple hogan outlet of brand new
SCENE•INPRINT / WTF
Cheyenne Jackson Christine Quinn Cyndi Lauper GLBT LGBT Matt Maggiacomo New York Pride 2010 activism bisexual event gay gay rights hisscene influencer influencers interview lesbian nightlife nyc ourscene ourscenetv ourscenetv.com party politics prop 8 protest today's influencers transgender video
I can't get enough of celebrities interviews.
I love the nightlife - gimme more on clubs and parties.
Let's see more from the red carpet!
I don't care, as long the the guys are cute.
Girls, girls and more girls.